Welcomed into the homes of our more than 80,000 readers*, The Daily Advertiser and The Daily World are the leaders in providing local news to Acadiana. No source dedicates more resources to delivering more news to more people across more channels. The local news, food, entertainment, sports, business and features content in the printed edition provides an excellent environment for businesses, products and services to reach a quality audience in the right context.
The Daily Advertiser and The Daily World are the forums that help people understand what is happening in the world around them, both near and far. In a rapidly changing society, we strive to provide relevant and in-depth information in an organized, manageable source. We take seriously our role in serving the readers and communities of Acadiana, as well as helping local businesses grow by connecting them with the right customers.
Audience: Faith and family and a deep love of our Cajun culture drive Acadiana. Generations are born and raised here. While most families have long ties to the community, newcomers are welcome and are happy to make this area their home. Our readers are a reflection of communities represented by strong values, hard-working business owners, professionals who take leadership roles on behalf of schools and civic organizations, and a first-class medical center that serves the area.
Frequency: The Daily Advertiser is published daily, Monday – Sunday. The Daily World does not have a Saturday edition.
Distribution: Based out of Lafayette, The Daily Advertiser is distributed through home delivery and single copy locations around Acadiana.
The Daily World calls Opelousas home and is distributed though home delivery and single copy locations throughout St. Landry Parish.
Key Content Sections Inside The Daily Advertiser and The Daily World:
Features – Every Sunday we run a feature story that can only be found in the print edition celebrating the people and culture of Acadiana.
People of Acadiana – This section which runs every Sunday is focused on “Good Food. Good Music. Good Times”. It contains ‘The Social Scene’ which covers some of the most exclusive events in Acadiana. This section also features Acadiana Moms, a page dedicated to helping local moms navigate the complex world of child-rearing. We also feature Wedding and Engagement stories in this section.
HomeFinder – Real estate listings are featured each Sunday in HomeFinder, the print component of an online resource that contains a searchable database of all of the homes for sale in our area. The print publication also features local, weekly real estate listings.
Drive – Is our automotive section and it runs every Sunday. It features a mix of new and used vehicles for sale around the area. With Drive you can locate the car of your dreams at any price point.
Times of Acadiana – Distributed every Thursday, TOA is the entertainment resource for Acadiana. It offers robust food, music and entertainment coverage and gives readers a weekly calendar of all the events happening in and around the city.
Accent – Every Wednesday our food writers cover the restaurant scene in Acadiana. We cover food trends, restaurant openings, and the best dishes from around the around the region.
*©2014 Research Study, Thoroughbred Research Group